Building Great Ideas

Amex Team is an independent, full-service marketing communications company. Our culture is centered on passion, partnership, engagement and entrepreneurialism. Passion gives rise to great ideas. Great ideas are made greater through collaborative partnerships that foster fresh, innovative thinking. Exceptionally great ideas are built, so too are great brands. Driven by our passionate energy and entrepreneurial attitude, we deliver engaging and inspirational ideas to help brands grow.

Delivering Lasting Value

We help brands find ways to create authentic relationships with people and improve everyone's experience with the brand. Enabling people to do more with their lives through the brand adds value that is nurtured to gain trust, loyalty and advocacy for the brand. Building brands that can have a positive, lasting influence on business is integral to the attitude with which we approach our work.

Globally Connected

Amex Team is partnered with Worldwide Partners. Inc., the world's largest owner-operated marketing communications network. Through shared expertise of our global partners, we help clients grow their business locally, regionally or globally.

Worldwide Partners Network, founded in 1938, has 90 partner agencies in 54 countries of Africa, Asia-Pacific, North and South America and Europe.

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Our passion is an incredible motivator. It energizes our creative thinking and our nimble attitude to influence the value of brands. And it ignites inspiration that's integral to our way of life, our mindset to go above and beyond expectations.

We believe partnership invites commitment and encourages feelings of ownership, responsibility and pride. That’s why we collaborate strongly and devote a strong work ethic to building business success of our clients.

We are constantly vigilant in understanding behaviors, actions and preferences of people so we can constantly adjust and improve the value and growth of the brand. Engagement of ideas and experiences innovatively, coherently and continuously is the key to unlock the full potential of brands and inspire business growth.

We have the capability to help build the business of our clients in many ways, from influencing customer behavior and developing a new product to creating visual identity and communicating with diverse audiences. We provide a full range of services that can create, reinvigorate and sustain brands. More about our services below...

The long term success of a brand hinges on an effective branding strategy. We have the strategic capability and apply proven brand development processes that can create and sustain competitive advantages for brands.

  • Branding Identity Development
  • Logo Design and Branding Collaterals
  • Strategic Brand Positioning
  • Strategic Brand Consulting
  • Strategic Brand Management

Communicating a brand in rapidly changing, highly fragmented media environment is more challenging than ever before. We partner with our clients to provide customized as well as integrated communication solutions. Our proficiency in diverse marketing communication disciplines enable us to not only influence but create compelling and relevant experiences for audiences.  

  • Brand Advertising
  • Brand/Market Research
  • Brand Tracking/Analysis
  • Strategic Media Planning/Buying
  • Public Relations
  • Direct Mail
  • Event Management
  • Graphic Design
  • Social Responsibility Campaigns

Opportunities abound for engagement of the brand on the internet, especially with social networking becoming a central part of the culture of the 21st Century. We collaborate with our clients to provide solutions that can help them generate leads and build customer loyalty and better audience reach for the brand.

  • Online Advertising
  • Online Promotion
  • E-mail Campaigns
  • Social Media/Networking
  • Website Development
  • Web Video
KITTI ISSARIYAPRACHA
Chairman
KITTI ISSARIYAPRACHA, the principal founder of Amex Team, leads the agency with an experience of over 30 years in advertising.  Kitti contributes his expertise in brand building and marketing to the brand development initiatives of Amex Team’s clients.
SURIYA BUTRKHAN
Vice Chairman and Managing Partner
SURIYA BUTRKHAN, a veteran artist, has been with the agency since he co-founded Amex Team. Suriya is responsible for the development of numerous art and graphic communication assignments.
VARUNEE S. CHAROENNONT
Chief Executive Officer & Managing Director
VARUNEE S. CHAROENNONT, rising through the ranks of client service management at Amex Team, heads all aspects of the agency's operations. With significant experience in client relations and strategic brand development, Varunee plays an integral part in driving the growth of the agency.
ARAYA YAVAPRABHAS
Deputy Managing Director
ARAYA YAVAPRABHAS, contributes to the agency with a solid background of over 20 years in consumer market research. Araya plays a key role in the development of strategic planning and research that complement marketing communication needs of clients.
SEE WEE CHUA
Executive Director Creative and Business Development
SEE WEE CHUA, is a seasoned creative executive having had extensive experience with multinational agencies in Thailand, Malaysia and Singapore. He oversees the creative development for numerous key clients and contributes to the development of new business of the agency.
WILLIAM THAN
Assistant Managing Director — Business Development & Planning
WILLIAM THAN, with significant experience in business journalism and public relations, contributes to the development and planning of numerous areas of the agency's business. William is also responsible for corporate communications and copywriting tasks.
BOONWASANA RATANATRAI
Media Director
BOONWASANA RATANATRAI, is a seasoned media strategist with more than 20 years of experience. She oversees strategic media planning and buying services of the agency.
JANE-PANIT ISSARIYAPRACHA
Senior Account Manager
JANE-PANIT ISSARIYAPRACHA, is an experienced account handler with considerable background in account planning and business development. Personable yet assertive, she contributes to any client service task to her full capability.